COVID-19 and the 1918 flu epidemic

The Oct. 11, 1918, edition of the Houston Post includes a notice that city teachers were still to be paid, despite the fact that schools were closed because of the epidemic. (Photo courtesy of University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu)

The outbreak of COVID-19 has many historians drawing comparisons to the 1918 flu epidemic. Much like the coronavirus, authorities in 1918 responded to the epidemic with a combination of church, school and theater closures, cancellations or prohibitions of public gatherings in attempts to quarantine the ill.

“In 1918, most people would have experienced some kind of disruption to their lives due to the influenza outbreak,” said Rebecca A. Howard, Ph.D., LSC associate professor of History. “Some of the closings and cancellations were ordered locally, others came from the state level.”

It is estimated that 500 million people, about one-third of the world’s population at that time, had been infected and more than 50 million people worldwide died from the 1918 flu epidemic. It killed people within a few days and stood out because it often killed young and health people, not just the very young and the very old like most influenza outbreaks.

“We don’t know the exact numbers, even in the United States,” said Howard. “The systems for death certificates, if they even existed, became overwhelmed in both urban and rural areas. So we have a mix of official records backed up by oral histories.”

The 1918 flu epidemic is not the only 20th-century event which forced self-quarantine measures. During World War II, polio epidemics became especially common. An ancient disease, poliovirus caused paralysis, especially in children. Those who survived often lost the use of their limbs for life.

“Since poliovirus tended to spread in the summer, sleep away camps, public swimming pools, movie theaters, local festivals and even public libraries would close if there were cases reported in the area,” said Howard. “Diphtheria epidemics also repeatedly closed churches and schools and limited public gatherings throughout the early 20th century. Entire towns were put under quarantine.”

Diphtheria, a bacterial infection, blocks the throat with thick mucus often  causing death. Children under the age of 6 would most likely be impacted. Adults could be carriers for the disease and unknowingly give it to children.

During that time, newspapers and public notices in places like post offices were the means of informing the public about social distancing rules.

“We would consider it a violation of privacy today, but it was extremely common to list the names of families that were under quarantine in their homes in newspapers due to the disease,” said Howard. “How else would people know not to come over?”

One of the most important things we learned from the past was that controlling diseases required a response at many levels of American society.

“The 1918 flu was spread by soldiers returning from World War I and much of the early information about the epidemic was deliberately hidden from the public out of fear it would hurt morale during a war,” said Howard. “By the 1940s and early 1950s, with a robust federal system honed by World War II, you saw a much stronger federal response to polio, especially in tracking the spread of it.”

All in this together

The world has not ended, its just slowed down (a lot). COVID-19 has turned mother earth on her head and forced us to grapple with words like social-distancing, flatting the curve, 20 second hand-washing techniques and self-quarantine. It has also left us wondering who is more important, the CEO of a Fortune 500 company, or the kid who stocks toilet paper at the local grocery store.

Reading and watching reports on the impact of COVID-19, the world suddenly seems smaller. It doesn’t care what a person’s gender, race or ethnic background is. Whether you are rich, or poor, famous or just a regular resident of planet earth (although being rich and famous does seem to help you get tested quicker) COVID-19 is a real threat. We are not alone. What Americans are going through is also being felt by people across the globe.

I am reminded of another time when it seemed the planet, for a brief moment, came together to understand exactly how fragile our world is.

It was in December 1972 when Apollo 8 astronauts Bill Anders, Frank Borman and James Lovell rocketed to the moon. While Apollo 11 with Neil Armstrong (being the first human to step on lunar surface) would become more famous, a single photograph from the Apollo 8 mission captured what arguably became one of the most important images in history.

For the first time people saw earth not as a large powerful planet, but as a small defenseless little bright blue orb whizzing through space. It provided a vulnerable look at just how fragile we all were. Time and Life magazine highlighted it as an era-defining image.

People began looking around at how we were treating mother earth and many did not like what they saw. The Environmental Protection Agency, formed by President Nixon in 1970, really begin to make a difference  to enacting early air pollution control efforts after the photo became widespread. Did that iconic photo help? One cannot help but think it did.

While this pandemic continues to spread its terror, I wonder if the world will have another ah-hah moment and understand that, given all our differences, in the end we are all in this together. Will there be an iconic moment where we all shake our heads in agreement and say something needs to be done, or will we when things begin to calm down, conduct business as usual.

Memories, they say, can be short-lived. It seems that the human race could also fall to that peril.

Presumed innocent…unless

Stop and Frisk has been in the news lately.

A stop-and-frisk refers to a brief non-intrusive police stop of a suspect. The Fourth Amendment requires that before stopping the suspect, the police must have a reasonable suspicion that a crime has been, is being, or is about to be committed by the suspect.

The obvious question is what is a reasonable suspicion. Former New York City Mayor, presidential candidate and billionaire Michael Bloomberg has come under fire lately due to the New York City Police Department practice of temporarily detaining, questioning, and at times searching civilians and suspects on the street for weapons and other contraband.

Bloomberg has since denounced the practice, but questions remain as to his motivation other than now he is running for president.

While reading up on this story, it made me wonder about the Show Me Your Papers Bill, formally known as Texas Senate Bill 4 which mandates local jails comply with voluntary U.S. Immigration and Customs Enforcement (ICE) detainer requests. The bill which was signed into law in 2017 also allows citizens to initiate investigations of alleged sanctuary cities and counties merely because the locality “endorses” a policy of non-cooperation with ICE.

The Fifth Circuit Court of Appeals ruled most of the law, except for a portion punishing officials who “endorse” sanctuary city policies, could go into effect while the case was pending in March 2018.

The lines can get blurred very quickly with both, stop and frisk, and show my your papers. The presumption of innocence comes into play when law enforcement does not need to obtain a warrant to search someone who is “suspected” of committing a crime.

I know that probable cause also comes into play (which is also protected by the Fourth Amendment), but again, while one person might feel there reasonable suspicion, another would disagree.

Many would argue that race is a major factor in both these situations and who is to say they are wrong. Much of the stop and frisk activity took place in poor neighborhoods mostly populated by minorities. My guess is the folks living on Park Avenue were not worried about being stopped.

A problematic culture

The reverberations following Major League Baseball’s report on the Astros sign-stealing scandal continues to rock the Houston sports world. It did not take long for Astros owner Jim Crane to “dismiss” A.J. Hinch and Jeff Luhnow once MLB suspended both for the 2020 season (which makes me think  Crane knew this was coming and already made the decision before MLB announced the suspensions).

I will leave the impact this will have on the field to the sports experts, but there was something in MLB Commissioners report that caught my eye…

“while no one can dispute that Luhnow’s baseball operations department is an industry leader in its analytics, it is very clear to me that the culture of the baseball operations department, manifesting itself in the way its employees are treated, its relations with other clubs, and its relations with the media and external stakeholders, has been very problematic.”

Manfred pulled no punches in describing the culture established under Luhnow’s leadership. You will recall back in October 2019, the Astros fired assistant general manager Brandon Taubman for targeting female reporters with inappropriate comments regarding relief pitcher Roberto Osuna who was accused of domestic violence when playing for the Toronto Blue Jays.

At first, the Astros disputed what took place calling the reporting “misleading and completely irresponsible.” They then released a mea culpa statement apologizing to Stephanie Apstein (one of the reporters targeted) and to all individuals who witnessed the incident. Taubman is now ineligible to work for any MLB club through the day after the 2020 season ends at which point he will be allowed to apply to commissioner Manfred for reinstatement.

Following the aftermath of Crane’s announcement that Hinch and Luhnow were “dismissed”, the Astros issued a media advisory making Crane available to meet with the media.

Pretty standard stuff, but what caught my eye was the line…

“Please note that media outlets are not permitted to carry the news conference live on the air nor online” (it did note the Astros would stream it on Astros.com).

Maybe I’m too old school (#OKBoomer), but inviting the media to a news conference with the caveat you can’t broadcast it live is wrong. Are they trying to drive traffic to their website? If a media outlet did broadcast it live, they would probably lose their credentials and not be allowed access to the team. I wonder what kind of reaction that would have gotten in markets like New York, or Boston. My guess is not too well.

All this does not bode well for an organization accused of, not only cheating, but having a “problematic” culture of the way it treats media. You would think the Astros would be trying to mend relationships and not continue its usual ways of doing business.

Flipping the narrative

There is a negative connotation to the phrase “flipping the narrative”. Some might call it “spin” or “propaganda” and find it dishonest, but that is not always the case. Take Wells Fargo for example.

The California Department of Insurance accused Wells Fargo of issuing nearly 1,500 insurance policies without their customers knowledge or permission from 2008 to 2016. The bank agreed to pay a $10 million penalty in January 2019 as part of a settlement agreement. This caused severe brand perception causing customer trust to free-fall.

So how to rebuild that trust? The bank took the steps to acknowledge what it did and that is was wrong and flip the narrative to move the story forward.

Check out their video that was posted to YouTube.

As you can see, the video walks the viewer through the history of the bank with a dramatic fade to black and no audio after their mistake was shown. The effect of going to black sends a powerful message that shows they knew what happened was wrong. The video then picks up with a sense of optimism about the future and how it is moving forward to regain customer trust.

I realize this is just one video, but I found the courage to produce and post it extraordinary. Nobody likes talking about past mistakes and I can’t imagine the suits in the corner office being comfortable with reminding people what they did, yet America, if nothing else, loves to forgive.

Remember Mike Tyson (arrested and charged with raping beauty queen Desiree Washington in 1991) who ended up starring in The Hangover? Other celebrities like Robert Downey Jr., Mark Wahlberg and Martha Stewart have all been able to resurrect their careers after various offenses.

I get the Wells Fargo is an institution and not a celebrity, but it does feel that Americans can find it in themselves to forgive, especially when someone, or something is willing to own up.

Pedaling in place

Advertising is often a hit and miss proposition. Some ads generate tremendous buzz and resonate with audiences, while others miss the mark altogether. That being said, I have to say I am a little surprised at the backlash Peloton is getting on their latest TV commercial.

The commercial begins with a young women whose spouse/partner surprises her with a Pelton bike on Christmas morning. She then chronicles her yearlong fitness journey on her phone and makes a video diary that she plays the following Christmas.

So what’s the problem? Many people (I assume they are not BOTS or the Russians) on social media are blasting the ad for using a thin, young women who apparently does not look like she need to exercise. Some have gone so far as saying the ad had a dystopia vibe and brought visions of a horror film.

While criticizing an ad is not uncommon, the fact that the company’s stock lost 9% of its value in one day will certainly make people in the corner office take notice. A representative for Peloton released a statement to CNBC, stating that while they “were disappointed in how some have misinterpreted this commercial,” they were also grateful to their existing community.

One of the problems Peloton faces is that their “existing community” is pretty small. The bikes are really expensive. The basic package runs $2,245 with membership costing $39 a month and you need to figure out where it fits in your homes décor.

The ad missed the mark, not on the messaging, but the delivery. The women appears terrified at times and it feels like she is being forced to ride. Perhaps if the spouse/partner joined in and made it a fun, family thing, it would have gone over better.

The whole thing comes across as snobbish and arrogant, but then that’s how I picture the people that own one.

Is he really running?

Michael Bloomberg has filed to be a presidential candidate, but does that mean he wants to be in the Oval Office?

CNBC is reporting that Bloomberg has purchased a whopping $57 million on TV ads, outspending almost every other Democratic candidate on TV and digital ads since he entered the race just over a week ago (billionaire Tom Steyer, has spent a little over $60 million since July).

Advertising Analytics, a data company who tracks spending, reports Bloomberg has paid over $6 million on national TV spots, plus $3 million in local ads focused on the New York and Los Angeles markets, and over $4 million on commercials airing in Texas.

That being said, Bloomberg is not participating in the Iowa caucuses and is not on the ballot in some of the other early states (New Hampshire, South Carolina and Nevada).

So what gives?

There has been speculation that Bloomberg is not interested in being president, but wants to ensure Trump is a one-term president and is running ads that are critical of his term in office. So why file and be a candidate?

Three words…Lowest Unit Rate.

By law, federal candidates are entitled to the lowest rates in the “class” of time they purchase (this only applies in political protection periods) thanks to Communications Act of 1934. The math can get a little complicated, but the bottom line is that candidates running for federal office are entitled to buy advertising at lower rates. By filing as a candidate, Bloomberg has access to purchase advertising at these rates which extends his buying power.

This also puts pressure on the Republican Party to keep up with the spending taking place. Advertising Analytics tweeted this graph Dec. 2, 2019 showing a wide disparity in spending.

There is still a long way to go, but it will be interesting to see how much of a candidate Bloomberg will be.

Tell me something good

There is no doubt social media has taken the world wide web by storm. Starting with platforms like MySpace to Facebook, Twitter, Instagram and more coming online; it’s hard to imagine how we lived without it.

I found this study to be interesting (despite the fact they don’t breakdown the age demos correctly)…

While many may consider social media as a utility (a place to get information, news, etc.), the data shows us it is much more than that.

Social media is personal. The younger the demo, the more personal it becomes. Look as the percentage of people who use social media to get inspired. They are using it to become energized, learn more and try new things.

Today’s social media users want a real experience that is useful and relevant. As our world becomes more connected, it’s important to remember the content posted needs to matter to the audience.

Is America becoming a news desert?

Facebook is once again changing the media landscape. The social media giant has announced it is creating Facebook News, a new section of content available that will feature a variety of different news articles.

The stories will come from outside sources, not Facebook employees and will use algorithms to deliver personalized recommendations for further reading. News Corp, The Washington Post, Bloomberg, BuzzFeed News, the Los Angeles Times, CBS and Fox’s owned-and-operated local stations are the first media outlets to provide content.

Not everyone is impressed by this announcement.

“It’s great that Facebook is willing to pay The New York Times and Washington Post, among other national news organizations,” Larry Gilbert, Jr., the audience engagement editor for the Sun Journal newspaper in Lewiston, Maine told CNN.com. “But while the tech giant is doing that, newspapers in smaller markets across the country are closing up shop and every day more of America is becoming a news desert.”

There is no doubt the landscape of news is changing. Local newspapers struggle to survive leaving communities with little or no information on what is taking place.

The Pew Research Center reports 71% of U.S. adults think their local news media are doing well financially. However, the study also revealed 41% of Americans say they prefer getting their local news via TV and the 37% prefer it online which is dramatically different to those who favor a printed newspaper or the radio (13% and 8%, respectively).

All of this does not bode well for local newspapers. According to an Associated Press analysis of data compiled by the University of North Carolina, 1,400 cities and towns across the U.S. have lost a newspaper over the past 15 years.

Much like other media industries, local ownership is fading with companies like Gatehouse Media Inc. (the nation’s largest newspaper company) buying up the mom and pop shops. Many of these large newspaper companies are owned by hedge funds or other investors who have no interest in anything other than the bottom line.

While print maybe out of fashion, one still hopes that local communities can take advantage of and even embrace new media to keep citizens up to date on news that have a direct impact on their lives. Perhaps it might even be Facebook News.

Fixing a wrong in a big way

Corrections are not an uncommon practice in print journalism. Mistakes happen and it’s better to fix it, even if it is after the fact. There is no standard set of rules for letting readers know an error has been made, but the internet makes it is much easier to fix articles that appear on a newspapers website. Those stories can display the date/time it was updated and include an editor’s note at the bottom explaining what was changed and even why.

That being said, the “correction” the Houston Chronicle printed in its Oct. 8 newspaper is remarkable.

Mistakes happen. Being a long time broadcaster, I know only too well that, as hard as one tries, errors like this are going to happen. The pressure to increase (or in some cases simply maintain revenue), shrinking staff and tight deadlines only add the chances of mistakes taking place, not just in news stories, but advertisements as well.

That being said, the Houston Chronicle must have been under enormous pressure to acknowledge what admittedly is a pretty big screw up. Tilman Fertitta who holds the position of Chairman, University of Houston System Board of Regents (as well as Chairman of the Board and CEO Landry’s, Inc. and owner of the Houston Rockets) carries a lot of weight. I don’t know if he made the call to the Houston Chronicle, but given the severity of the correction, one has to wonder.

Normally when something like this happens, make-goods are offered (free ads to make up for the error), but that obviously was not enough to satisfy. I’m also curious as to whether or not the Houston Chronicle sent the ad to the client (ad agency, the university) for approval. That’s pretty standard practice and it would be surprising if that did not take place. The chronicle claims the mistake is 100% theirs, but was it really, or did they simply fall on the sword.

The one thing that is very clear, yesterday was not a good for many at the Houston Chronicle.