The NFL has been busy these past few weeks dodging and weaving like Walter Payton, trying to avoid the big hit. By now, everyone has seen and heard about Baltimore Ravens running back, Ray Rice cold-cocking his then girlfriend in an Atlantic City hotel elevator.

We have since learned that Minnesota Viking running back, Adrian Peterson disciplined his son by giving him a “whooping” causing injuries severe enough to lead a doctor to alert authorities.

We could continue this rap sheet with other names such as Hardy, McDonald and let’s not even get into whether the Redskins is an offense name, or a badge of honor. Let’s face it, the NFL is having a rough time, but much of it seems self-inflicted.

It was not that long ago when former NBA owner Donald Sterling was recorded making racist remarks to his female friend. What happened? The NBA immediately suspended him and forced him to sell his team. Granted, he made a boat-load of money, but the NBA demonstrated a zero tolerance towards anything which could tarnish the league.

Since then, the Atlanta Hawks have also been severely punished for “insensitive” comments, which interestingly enough, are not illegal, yet caused great embarrassment to the NBA.

No one can argue the NFL is the most popular sport in the land. TV ratings seem to be broken every season and fans sell out stadiums every Sunday (and Monday, Thursday and the occasional Saturday games). So it is puzzling why the NFL does not institute a zero tolerance policy. Do they think not having a Ray Rice or Adrian Peterson on the field will diminish fan interest, or God forbid, cause the owners to loose revenue? Former players talk about protecting the shield (the NFL logo), but there seems to be an underlying avoidance of standing up for what’s right in the league office.

Now I do believe in due-process (although that didn’t seem to be a problem when it came to Donald Sterling and the NBA), but many, including sponsors like Anheuser Busch are beginning to ask what the NFL stands for and don’t think that hasn’t gotten the owners attention.

Roger Goodall is taking the heat, but it needs to be noted that he works for 32 owners who are ultimately responsible for what takes place when it comes to league operations. Up to this point, owners are supporting Goodall, but could easily throw him to the wolves, or worse, the court of public opinion, which will make everyone feel better, but solve nothing.