There is no doubt social media has taken the world wide web by storm. Starting with platforms like MySpace to Facebook, Twitter, Instagram and more coming online; it’s hard to imagine how we lived without it.

I found this study to be interesting (despite the fact they don’t breakdown the age demos correctly)…

While many may consider social media as a utility (a place to get information, news, etc.), the data shows us it is much more than that.

Social media is personal. The younger the demo, the more personal it becomes. Look as the percentage of people who use social media to get inspired. They are using it to become energized, learn more and try new things.

Today’s social media users want a real experience that is useful and relevant. As our world becomes more connected, it’s important to remember the content posted needs to matter to the audience.